Rating Rationale
March 06, 2024 | Mumbai
TCNS Clothing Co. Limited
Rating outlook revised to 'Stable'; Ratings Reaffirmed
 
Rating Action
Total Bank Loan Facilities RatedRs.200 Crore
Long Term RatingCRISIL AA-/Stable (Outlook revised from 'Positive'; Rating Reaffirmed)
Short Term RatingCRISIL A1+ (Reaffirmed)
Note: None of the Directors on CRISIL Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed Rationale

CRISIL Ratings has revised its outlook on the long-term bank facilities of TCNS Clothing Co. Limited (TCNS) to ‘Stable from ‘Positive while reaffirming the rating at ‘CRISIL AA-’. Short term rating has been reaffirmed at ‘CRISIL A1+’

 

The revision in outlook factors in lower than expected operating profitability in Q3 of FY24, where the company has reported negative EBIDTA margins (including other income) of ~3% (Post Ind AS) as against expected profits on account of festive demand in Q3 of FY24, largely on account of muted market demand and alignment of dormancy norms with Aditya Birla Fashion Retail Limited [ABFRL, rated 'CRISIL AA+/Negative/CRISIL A1+’]. Reported EBIDTA margins (including other income) have been negative by ~18% till December 2023.  Going ahead as well, operating margins are expected to be under pressure for 2-3 more quarters on account of similar reasons. Margins are expected to witness some improvement from H2 of FY25 after complete re-alignment with policies of ABFRL. The operations of the company shall continue to remain benefitted of parental support. Due to operational losses, debt protection metrics remain subdued. Sustained improvement in operating margins amid steady operating income would therefore remain a key monitorable.

 

The ratings reflect strategic importance to ABFRL as product offering gets strengthened with entry into premium ethnic wear and its strong operational and management support from the parent along with estabilished market position of TCNS. These strengths are partially offset by working capital intensive operations of the company and low operating profitability.

Analytical Approach

CRISIL Ratings continues to apply its parent notch-up criteria to arrive at the rating of TCNS. This is because the company became a subsidiary of ABFRL in September 2023 and is likely to be merged with it in the current fiscal.

Key Rating Drivers & Detailed Description

Strengths:

  • Strategic importance to ABFRL as product offering gets strengthened with entry into premium ethnic wear and its strong operational and management support:  TCNS is a part of the ABFRL group. ABFRL acquired TCNS in September 2023. It is of strategic interest to ABFRL, as with this acquisition the ABFRL group would increase presence in ethnic wear portfolio and shall establish the credible presence in the premium ethnic womenwear category. Further, TCNS is likely to be merged with ABFRL. The  synergies benefit that would accrue to TCNS shall include strengthening of organizational capabilities, coverage of complementary markets and consumer segments, channel efficiencies, revenue synergies through sharing of consumer understanding and market insights, among others. This would also enable a comprehensive management of business with focus on quality, distribution and brand building thereby further strengthening the market position of the entity.

 

  • Estabilished market position: The business risk profile is supported by TCNS’ strong brand equity, large retail footprint, and an in-house design team. Garments are retailed under the W, Aurelia, Elleven and Wishful brands, which cater to different segments, through specific pricing strategies. W brand contributes more than 50% of total operating income, followed by Aurelia brand in range of 30-40% and Wishful at below 10% over past 4 years. Elleven brand is the newest and sales under the same are miniscule. Company has continuously increased their physical presence by continuous opening of new stores and increasing the market presence with continuously increased physical presence with continued focus in tier 2 and tier 3 cities through branding and opening new stores. TCNS has over 4200 points of sales with strong owned omnichannel network and deep partnerships across all key offline and online retailers, which can be seen in consistent improvement in operating income over last 3 years through FY23, with year to date operating income of ~Rs 750 crores till December 2023, the company is expected to clock operating income in range of Rs 950-1000 crores by close of current fiscal. The estabilished market position of TCNS brands shall continue to support the estabilished market position of the company.

 

Weakness:

  • Working capital-intensive operations: The operations of the company are working capital intensive as realisation from its customers generally takes 60-90 days of time and company keeps inventory of 130-150 days to meet up the requirement of its customers. Resultantly, gross current assets have ranged from 230-250 days during past three fiscals through fiscal 2023; 150-160 days estimated as on Mar 31, 2024. Although the working capital cycle is supported through utilisation on bank lines and credit period offered by suppliers, however with expected increase in scale of operations,  the working capital requirements are also expected to increase. Efficient management of working capital cycle amid sustained improvement in operating income would therefore remain a key monitorable.

 

  • Low operating profitability: The operating margins of the company have been volatile since FY20 majorly on account of COVID related disruptions and non-rationalization of stores to breakeven capacities. The company has reported an EBIDTA loss (including other income) of ~Rs 138 crores till Dec23 in current fiscal, largely on account of alignment of dormancy norms as per ABFRL’s policy. Reported EBIDTA margins (including other income) have been negative by ~18% till December 2023 in current fiscal (declined from 11.8% during fiscal 2023 ),and is expected to remain under pain for next 2-3 quarters. On pre IND AS basis company continues to incur EBIDTA losses which stood at negative 0.4% in FY23, remaining much below pre pandemic levels wherein company used to report EBIDTA margins (Pre IND AS) of more than 15%. Going ahead, with synergy benefits expected to flow in from ABFRL from H2 of FY24, operating margins are expected to improve, however, the same shall remain lower than previous fiscal. Sustained improvement in operating margins amid steady operating income would therefore remain a key monitorable.

Liquidity : Strong

TCNS has strong liquidity as there are NIL term debt obligations to repay and the cash and cash equivalents are expected to be in range of Rs 18-20 crores over medium term. TCNS also has access to fund based limits of Rs 167 crores , which have been utilised to ~55% for last 12 months through September 2023 on average basis.  Liquidity profile further remains supportive of strong financial support from parent ABFRL. CRISIL Ratings expects cash & cash equivalents and unutilized bank lines and strong parent support to be sufficient to meet the incremental working capital requirements.

Outlook Stable

The credit risk profile of TCNS shall continue to remain supportive of strong support of parent ABFRL.

Rating Sensitivity factors

Upward factors:

  • Merger  of TCNS into ABFRL.
  • Sustained improvement in operating income and sustenance of operating margins, in range of 10-12% (Pre IND AS), leading to higher than expected cash accruals while maintaining healthy capital structure.

 

Downward factors:

  • Deterioration of credit profile of parent.
  • Decline in operating income or operating margins remaining below 5% (Pre IND AS) for prolonged period impacting the financial risk profile of the company.

About the Company

TCNS was set up in December 1997 by Mr OS Pasricha and Mr AS Pasricha and is a professionally managed company listed on the Bombay Stock Exchange and the National Stock Exchange. It manufactures, and retails ethnic and fusion womenswear through exclusive stores, multi-brand outlets, and chains such as Lifestyle, Reliance Trends, Pantaloons, and Shoppers Stop. TCNS has 648 exclusive stores in more than 100 cities.

About the Parent

ABFRL is the apparel retail venture of the Aditya Birla group, which merged the Madura division (formerly, a division of Aditya Birla Nuvo Ltd) with the erstwhile PFRL on January 9, 2016, with appointed date of April 1, 2015; PFRL was renamed ABFRL subsequent to the merger. The Madura division holds leading brands while the departmental stores are under Pantaloons. ABFRL acquired Forever 21 in India in 2016 to ramp up its fast fashion segment. As of March 2023, the company operated on a retail area of 10.8 million square feet with 3,546 brand outlets and 431 Pantaloons stores

Key Financial Indicators

Particulars

Unit

 9M FY24

2023

2022

Revenue

Rs crore

748

1202

896

Profit after tax (PAT)

Rs crore

-225

-18

-6

PAT margin

%

-30.1

-1.5

-0.7

Adjusted debt/adjusted networth

Times

0.2#

0.06

-

Interest coverage

Times

-*

-0.7

10

# as on Sep 30, 2023.

*Break up not available in absence of complete schedules.

Any other information: Not applicable

Note on complexity levels of the rated instrument:
CRISIL Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

CRISIL Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the CRISIL Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN

Name of instrument

Date of allotment

Coupon

rate (%)

Maturity date

Issue size

(Rs crore)

Complexity level

Rating assigned with outlook

NA

Cash Credit

NA

NA

NA

20

NA

CRISIL AA-/Stable

NA

Cash Credit

NA

NA

NA

30

NA

CRISIL AA-/Stable

NA

Cash Credit

NA

NA

NA

8

NA

CRISIL AA-/Stable

NA

Cash Credit

NA

NA

NA

36

NA

CRISIL AA-/Stable

NA

Cash Credit

NA

NA

NA

42

NA

CRISIL AA-/Stable

NA

Cash credit

NA

NA

NA

30

NA

CRISIL AA-/Stable

NA

Non-Fund Based Limit

NA

NA

NA

15

NA

CRISIL A1+

NA

Proposed Fund-Based Bank Limits

NA

NA

NA

3

NA

CRISIL AA-/Stable

NA

Working Capital Facility

NA

NA

NA

16

NA

CRISIL AA-/Stable

Annexure - Rating History for last 3 Years
  Current 2024 (History) 2023  2022  2021  Start of 2021
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 185.0 CRISIL AA-/Stable 05-01-24 CRISIL AA-/Positive 10-11-23 CRISIL AA-/Positive   -- 30-10-21 CRISIL A+/Negative / CRISIL A1+ CRISIL A+/Negative / CRISIL A1+
      --   -- 14-08-23 CRISIL A+/Watch Positive   --   -- --
      --   -- 16-05-23 CRISIL A1+/Watch Positive / CRISIL A+/Watch Positive   --   -- --
      --   -- 11-01-23 CRISIL A1+ / CRISIL A+/Stable   --   -- --
Non-Fund Based Facilities ST 15.0 CRISIL A1+ 05-01-24 CRISIL A1+ 10-11-23 CRISIL A1+   --   -- --
      --   -- 14-08-23 CRISIL A1+   --   -- --
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Cash Credit 8 YES Bank Limited CRISIL AA-/Stable
Cash Credit 30 YES Bank Limited CRISIL AA-/Stable
Cash Credit 20 HDFC Bank Limited CRISIL AA-/Stable
Cash Credit 42 YES Bank Limited CRISIL AA-/Stable
Cash Credit 30 ICICI Bank Limited CRISIL AA-/Stable
Cash Credit 36 HDFC Bank Limited CRISIL AA-/Stable
Non-Fund Based Limit 15 Citibank N. A. CRISIL A1+
Proposed Fund-Based Bank Limits 3 Not Applicable CRISIL AA-/Stable
Working Capital Facility 16 Citibank N. A. CRISIL AA-/Stable
Criteria Details
Links to related criteria
CRISILs Approach to Financial Ratios
Rating criteria for manufaturing and service sector companies
CRISILs Bank Loan Ratings - process, scale and default recognition
Rating Criteria for Retailing Industry
CRISILs Approach to Recognising Default
CRISILs Criteria for rating short term debt
Criteria for Notching up Stand Alone Ratings of Companies based on Parent Support

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